Social Media Conversations Analytics

We live in a world where ‘Customer is King’ and this has only become more relevant today! Social media is not only important in keeping up with what’s happening in the world, but it has also become a place where people come to gather the information that is important in deciding to ‘purchase’. This is precisely the reason why a lot of brands are now depending on social media to know how their products are doing and what the customers think about them? This is the reason why brands conduct social sentiment analysis for their brands. Let’s dive into it a little deeper. What Is Social Media Sentiment Analysis? As the name suggests, this kind of analysis takes into account the emotions and opinions of people rather than a simple counting of mentions or comments. It can be considered as a subset of ‘social listening’. This kind of analysis is also known as ‘opinion mining’ and this is because it is the process of defining and categorizing opinions on social media as – positive, negati...