Posts

Do Hashtags Matter?

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'Why should I use hashtags?’ you say? Well, using hashtags is not just another random fad that Gen Z is following! There is a very simple logic behind using them. Hashtags bring visibility and make your content and eventually your brand, discoverable in today’s extremely competitive market. It also increases your chances of audience engagement. Now there are some practices to swear by and some to avoid. But let us first understand why hashtags work. Why Do Hashtags Work? Hashtags increase your social media presence as they can travel across platforms and can sometimes carry the entire messaging of a marketing plan for a brand! The hashtag - #barcamp was first used on Twitter to create certain groups of conversations easily accessible on the platform. After noticing the momentum this conversation gained on social media, many brands started exclusively using this tool to market their brands. Hashtags help you build a brand for your business by engaging with customers and joining i

The Role of Sentiment Analysis in Social Media

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We live in a world where ‘Customer is King’ and this has only become more relevant today! Social media is not only important in keeping up with what’s happening in the world, but it has also become a place where people come to gather the information that is important in deciding to ‘purchase’. This is precisely the reason why a lot of brands are now depending on social media to know how their products are doing and what the customers think about them? This is the reason why brands conduct social sentiment analysis for their brands. Let’s dive into it a little deeper. What Is Social Media Sentiment Analysis? As the name suggests, this kind of analysis takes into account the emotions and opinions of people rather than a simple counting of mentions or comments. It can be considered as a subset of ‘social listening’. This kind of analysis is also known as ‘opinion mining’ and this is because it is the process of defining and categorizing opinions on social media as – positive, negati