Do Hashtags Matter?
'Why should I use hashtags?’ you say? Well, using hashtags is not just another random fad that Gen Z is following! There is a very simple logic behind using them. Hashtags bring visibility and make your content and eventually your brand, discoverable in today’s extremely competitive market. It also increases your chances of audience engagement. Now there are some practices to swear by and some to avoid. But let us first understand why hashtags work. Why Do Hashtags Work? Hashtags increase your social media presence as they can travel across platforms and can sometimes carry the entire messaging of a marketing plan for a brand! The hashtag - #barcamp was first used on Twitter to create certain groups of conversations easily accessible on the platform. After noticing the momentum this conversation gained on social media, many brands started exclusively using this tool to market their brands. Hashtags help you build a brand for your business by engaging with customers and joining i